30 Rock: Writing Derrty

Yeah, I know 30 Rock was a rerun tonight, but the absence of anything new to write about has allowed me to rummage through the heaps of TV on the INTERNETS notes I have scrawled on the backs of "Business Reply Mail" cards that have fallen out of my sister's past issues of People and pick a bone that has for too long gone, you know, not picked. 30. Rock. Is. Stealing. Jokes.

Yup, I said it, and I'll step back, appreciate it and repeat it. 30 Rock is writing derrrty. Cheyeah.

Now I'm well aware that the standards of ethical argumentation normally require at least 3 supporting pieces of evidence for each supposition, but I only have two right now and hopefully a third will strike me by the end of this post.

First example of punch line plagiarism - tonight's repeated episode "Jack-Tor," in which, according to the info on my sister's DVR:

Liz integrates Jack into a sketch; Frank and Toofer trick Jenna into fearing for her job; Liz wonders if Tracy is faking illiteracy to skip rehearsals. Rated TV-24. Program Type: Series/Sitcom. Letterbox. Repeat.

I forget when exactly this episode aired, but it was relatively early in the season, as the show was first finding its legs, and served as one of the flash points that ignited attention for both Alec Baldwin and the show (as well as star and head-writer Tina Fey) as something more than just Suddenly Susan where the new Susan suddenly has bigger boobs and no Judd Nelson. In fact, it was a fellow TV blogger I believe, who raved about the episode's Snapple Placement scene during which the writing staff of the fictional Girlie Show criticize Alec Baldwin's character for encouraging product placement while they simultaneously throw in non-sequiturs praising Diet Snapple and its Plumagranite flavor. Yeah, we get it, it's WAY meta on like SO many levels except, wait a minute, Wayne's World did it like 15 years ago.



Second example - the episode which aired about two weeks ago that featured the debut of the Tracy Jordan Meat Machine. An obvious parody of the George Foreman Grill, the Tracy Jordan Meat Machine also mimicked the George Bluth Cornholer from Arrested Development in its dangerous shortcoming of scalding its users with burning grease.

The similarities between the shows don't stop there. Both 30 Rock and Arrested Development fall into the category of, dare I say it, post-post-modern sitcoms (in other words - sitcoms written after and with the full understanding of the paradigm shift created by '80s and '90s institutions The Simpsons and Seinfeld) that not only break the use of the 3 camera system but also find jokes in the deconstruction of language and TV-reality interplay.

For the humor found in deconstructing language one need only to look at any scene involving David Cross in Arrested Development (ex, Psychoanalyst + Therapist = Analrapist) or the Colbert Report's "The Word" segment. As for TV-reality interplay, both Arrested Development and 30 Rock rely heavily on recreating the humor of real life by inviting the audience into the world of the show's characters and making them privy to inside jokes. How many times did Arrested Development quickly toss out a self-referential joke like "hermano"? Even 30 Rock created an alternative world where jokes transcend punch lines and one liners (the kind of sitcom bricks that still form the foundation for more "traditional" fare such as Two and a Half Men or The New Adventures of Old Christine) and involve situations of shared experience like Jenna's "Rural Juror." Even Alec Baldwin's character in the episode cops to it when asked to play a GE exec in a sketch mocking GE execs:

Oh I get it. The whole self-referential thing. Letterman hates the suits. Stern yells at his boss. Nixon's sock-it-to-me on Laugh In. Yeah, hippy humor.

In my opinion, 30 Rock is still the best new sitcom of the 2006 - 2007 season and has proven for many critics that the sitcom is no longer a moribund genre. However, it's important to realize originality is still the basis of creativity and without it you're just writing derrrty.

I know that's not a third supporting piece of evidence for my original argument but that's all I have written on my "Business Reply Mail Notes" I've scrounged up off the floor among old Chipotle wrappers. Cheyeah.