Current TV Injures Shoulder Patting Itself on Back After Announcing Launch of Hip Music Content Video Blog

Current TV has been around for about 2 1/2 years struggling to be the hip center of the new media movement. Al Gore founded the network to give voice to the growing phenomenon of User Generated Content in early 2005.

A lot has happened in the realm of UGC in the past 30 months, however, and very little of it to do with Current TV. Now, I was one of the early fans of the network but the channel was borderline unwatchable. Not so much because of the content submitted by viewers, but by the offensively sterile personalities recruited by the network to represent hip, smart and engaged youth.

Can you imagine anything worse than getting hip and savvy news from this?

Gotham Chopra, contributor Current TV. Also, co-creator of K Lounge, the Kama Sutra themed bar in Manhattan that was kind of bumping that one time I went at like 5:30 on a Wednesday.

Or this?

Conor Knighton, Current TV Contributor

Or this?

Max and Jason, Contributors to Current TV. Seriously. SERIOUSLY.

The corn-ball personalities they chose as their faces and the minimal success of Current TV begs the question - is San Francisco too gay to be cool?

Apparently, yes:



But in case you're still on the fence, now's the time to find out. News came out today that Current TV is launching a Music-Video blog to air frequently on the network. The segment will apparently fill the void left by channels like MTV, VH1 and BET abandoning their ostensible objectives of music programming. By focusing on "up-and-coming" acts like Dizzy Rascal (who I'm pretty sure has been kind of huge both in the UK and the US for almost 5 years now), Current TV will ipso facto become the go-to destination for mainstream music news.

There's only one problem. The address for Current TV:

118 King Street
San Francisco, CA 94107p
(415) 995-8200
f (415) 995-8201

Yup, that's the Bay Area and nothing cool having to do with white people has come out of San Francisco since Judd scored Pam the Asian on the Real World.

Even worse, Current TV prides itself on its lame locale and unashamedly provides visitors to its site a link to a Google Map showing you from exactly where that stench of smug mediocrity you find in Trader Joes grocery stores and poetry slams originates.

Current TV can encourage you to FTP them cell phone videos of My Morning Jacket live at Lollapalooza until its XML is blue in the face. That won't change what has always been the case. San Francisco's just too lame to be cool.